Our
Complete Service takes place in a simple four step process
Get
in touch to gather information and understand your business
One of our email marketing experts will call you to work with you
on developing your custom designed newsletter. You will be asked for
any literature and information in order for us to start building a
conceptual foundation for the look and feel of your custom E-Newsletter
template. This call will give you the opportunity to describe to us
your specific branding and design preferences. You will also be given
customer e-mail submission forms, or if you have an internet connection,
you can directly add customer emails instantly to your mailing list
through your provided online submission form. REMEMBER,
the most important thing for you and your team to do now is gather
those e-mails from everyone who walks through your door, every hand
you shake at a trade show and from every card you receive from a business
gathering. Also remember to mention to them that you will be sending
some information occasionally on your products and promotions. All
of your E-Newsletters will have an "Unsubscribe" option
at the bottom if your members wish not to receive any future mailings.
Design
your E-Newsletter template and test Now it is up to
the design team to work their magic and transform your brand into
a rich graphical interactive E-Newsletter. Once a design has been
created and agreed upon, it is time for you to create your first E-Newsletter
Promotion. By simply sending us a regular email or fax with the details
of your promotion, we will insert it professionally into your E-Newsletter
ready for sending. Remember to use action prompting requests like
"email here or call for further information" The newly created
E-Newsletter will be thoroughly tested to ensure compatibility with
your readers e-mail programs.
Distribute
your E-Newsletter to your secure mailing list database
Now it is time to send your message to your mailing list using our
secure enterprise system. We will do all of this for you of course.
All you have to do is continue on with your business as usual and
wait for the tracking reports to come in. Initially you might not
have a large number of Opt-in subscribers, but be patient, you won't
believe how quick the numbers add up. The average small business has
on average been able to accumulate 250-500 new requested e-mail addresses
per week. That's 1000-2000 new people to directly send your promotions
to every month.
Track
the results of your campaigns from your E-Newsletter Web Manager
All of our customers are given a password protected web page to manage
and track the results of all of your E-Newsletter campaigns. The tracking
analysis will tell you how many people viewed the email, how many
viewers clicked on specific promotions, what time of day was the most
popular, and much more.
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